There are moments in a company’s journey that truly matter. Not because of an announcement, but because the right person joins at the right time.
This is one of those moments.
Starting April 1, Ugur Koc will step into the role of VP of AI at SoftwareCentral, where he will lead our AI strategy and the development of our intelligent agent platform.
Ugur is a Microsoft MVP for Intune and Security Copilot, a builder, a community contributor, and one of the most trusted voices in the endpoint management space. If you’ve worked with Microsoft Intune at scale, chances are you’ve encountered his work.
He is the creator behind UgurLabs, a growing collection of open-source tools used by tens of thousands of IT administrators worldwide. Tools like IntuneGet, IntuneBrew, TenuVault, and KQL Search were built from real-world operational pain, not theory.
Ugur has spent years publishing practical guidance through his blog, YouTube channel, and KQL-focused Substack. He has delivered technical sessions at major community events, including Microsoft Ignite, where he focused on AI agents and their role in enterprise environments. His work has also been highlighted by the Microsoft Intune product team.
But what defines Ugur isn’t just the tools or the titles. It’s the mindset behind them.
He builds because the need is real.
He shares because community matters.
He approaches problems with rigor, patience, and a deep understanding of operational complexity.
For years, his focus has been automation. Scripts. Governance checks. Packaging workflows. Baselines. The kind of work that removes repetitive effort and gives admins back their time.
When he looked at Tenant Manager and Robopack, something stood out.
The structured visibility already built into these platforms — configuration state, drift detection, assignments, packaging waves, rollout health — isn’t just useful for automation. It’s the foundation for intelligent systems.
“That foundation makes it possible to go beyond automation and build intelligent systems on top of real operational data. This felt like the right moment to take the next step.”
What drew him to SoftwareCentral is simple: solving real problems.
Tenant Manager addresses governance, backup, and drift detection in complex environments. Robopack automates packaging and rollout at scale. Together, they create the operational structure required for responsible intelligence.
“I saw the opportunity to build an agent platform on top of structured governance and operational workflows. Not generic AI features, but purpose-built intelligence that operates safely within enterprise boundaries.”
Ask Ugur what AI means in endpoint management, and the answer is clear.
It’s not chatbots.
It’s understanding relationships between policies, assignments, RBAC roles, applications, rollout waves, and tenant standards.
It’s detecting configuration conflicts automatically.
Flagging risky RBAC exposure before it becomes an incident.
Monitoring rollout health patterns continuously.
Catching drift from defined baselines the moment it happens.
And just as importantly, it’s knowing what not to build.
His first priority as VP of AI will be focus.
“AI should not be added just because it’s possible. Every capability must answer a simple question: Does this make an admin’s life easier? Does it save time? Does it reduce risk? If the answer is no, we won’t build it.”
This discipline comes from experience.
Ugur has worked closely with administrators and engineers for years. He understands that enterprise customers don’t care about buzzwords. They care about reliability. Predictability. Governance. Control.
AI in enterprise IT must be explainable, auditable, and safe. Every recommendation traceable. Every automated action aligned with access controls and approval workflows.
That balance between innovation and responsibility is what he brings to SoftwareCentral.
His mission is clear: “To build a trusted agent platform that continuously monitors, protects, and self-heals enterprise endpoint environments at scale.”
The problems he has spent years helping the community solve — policy drift, hidden assignment conflicts, over-permissioned RBAC structures, manual rollout validation — are the same problems we have been building toward.
That alignment isn’t accidental.
It’s foundational.
In the months ahead, you will see it. Not as noise. Not as hype. But in the operational moments that matter. When a conflict is surfaced before it becomes an incident. When drift is detected instantly. When complexity feels manageable again.
We are excited about what we will build together.
Welcome to the team, Ugur.
