Synoptik Streamlines IT Operations Across 102 Stores with SoftwareCentral

Synoptik, one of Denmark’s leading optical retailers with 102 stores and around 1,700 client PCs, faced growing IT management challenges as it expanded. The software deployment process was slow and heavily manual, often requiring administrative rights and hands-on IT support from the central IT team. This not only delayed updates and installations but also increased the strain on IT resources. In addition, the company lacked clear control over which software employees were allowed to install, leading to inconsistencies and increased support requests. Reinstalling or reconfiguring client devices was another major challenge, often taking too much time and slowing down service across store locations.

In 2015, Synoptik implemented SoftwareCentral as part of a larger SCCM project to modernize and streamline its IT infrastructure. With SoftwareCentral, the company gained a flexible and intuitive platform that allowed IT specialists to manage all endpoints through a single, consistent portal. The software made it possible for employees to install pre-approved applications themselves without needing administrator rights, offering greater freedom and reducing the number of service desk requests. The IT department retained control by managing which software could be accessed and ensuring consistent configurations. Synoptik also began using SoftwareCentral’s Package Bank, which provided access to a wide range of ready-to-deploy software packages. The team had previously tested other software package providers, but found that SoftwareCentral’s catalog, delivery speed, and quality outperformed the alternatives.

The introduction of SoftwareCentral brought significant improvements to Synoptik’s IT operations. IT specialists could now clean and reinstall computers in less than an hour, including all necessary software, which was a major improvement in service efficiency. Employees gained the ability to install applications themselves through a secure self-service model, reducing their dependence on IT and increasing productivity. The use of the Package Bank ensured that the software was always high-quality and delivered quickly, further streamlining internal processes. Synoptik has been highly satisfied with the solution, praising both the performance of the tool and the positive, consistent experience it brings to their IT team and end users alike.